How do you start a business without money? How do you get from $50k to $100k/yr?
We made this blog to answer your business questions
(with plenty of geeky Star Trek and Brené Brown references mixed in).
When disaster strikes people do one of two things.
When disaster strikes and we go through a rough time, people tend to do one of two things.
How to find your voice in a world full of other successful people
When you’re daring enough to try something creative and new, especially something like starting a business or craft where you rely on yourself to make money, it’s easy to get stuck in a loop trying to look like other successful people you look up to.
Training is the most important thing you can do.
Training is the most important thing you can do.
Bruce Lee talked about it all the time.
Trade in “trying to look fancy” for “actually being helpful”
One of my biggest obstacles as a young entrepreneur (I started when I was 25) was trying to prove myself by looking fancy, smart, and professional.
Identifying your specific audience is crucial not only as an entrepreneur, but as a human
When starting a business, most people understandably resist the pretty difficult work of choosing and deeply understanding their specific audience, aka target market, aka client avatar.
Website tip: should you host your blog outside of your website?
Ever wondered whether you should host your blog somewhere outside your website?
How to take your business (or singing) to the next level...
When you want to take your business, your craft, or your creative pursuit to the next level, you need a coach.
Without an audience your marketing will fall flat
Without an audience it’s really hard to sell what you’re offering because you’re just blasting your message out to…well…you don’t know, could be anyone.
How long should someone spend on your website?
You want visitors to stay long enough to get their needs met, for example getting information about your industry, your offerings, or your pricing.
How to increase your website traffic part 1
What the frik is SEO?
Search Engine Optimization is the process of getting ranked higher on a search engine like Google
Quick sales tip: how to sell people on your business before they ever talk to you
We’re all used to thinking of sales as the process of convincing someone to buy something.
What to do when you feel like a fraud or imposter
When your inner voice says, "you have nothing important to share", the big secret is that in that moment it's your inner voice that wants to share.
Website tip: which platform should you use?
There are so many website platforms out there that it’s mind-boggling to try to figure out which one to use!
How to be an amazing collaborator
Learning to be an amazing collaborator is a crucial business skill. It makes people want to invite you back again and again and it makes people naturally spread the word about you and your business.
Quick marketing tip: Solve the problems your audience *already* has
Whether you’re sending emails, writing blogs, creating social media posts, or any other form of marketing, when you finally sit down and start writing your mind can just go blank…
5 Specific Ways to Lead with Vulnerability
We talk a lot about leading with vulnerability. But what are specific ways to do it? Each of these skills requires you to make a tiny "reach" toward others. That reach is what we call vulnerability.
How to create language that speaks to your audience while showing how EVERYONE can use your services
Here’s the problem we all have to deal with when marketing or promoting our services.
We want to speak to everyone because we want the most business possible.
How to properly make a logo for your business
Most people don’t think their logo all the way through, they think about the image in isolation.
How much should you spend on a logo?
My first logo: I did a trade with a designer so the logo would be free. I thought I was being clever and smart. 6 months later the logo still wasn’t done, and I wasn’t even happy with the progress. Don’t trade for a logo.
I ended my business partnership. Here's what you can learn.
What's one of the hardest things I've had to do as an entrepreneur?Ending my business partnership.