Website tip: should you host your blog outside of your website?
Ever wondered whether you should host your blog somewhere outside your website?
My main advice is that you should keep that blog right on your website BUT, there’s also one reason why you should blog outside your website.
Let’s break it down.
When you write blogs you want to get more traffic to your website so more people will buy your offering. Pretty simple concept.
But when you host your blog on a separate platform like Medium or a blog site, all you viewers will go there instead of to your website, which is really where you want them.
So the best method is to blog on your website, which Google will crawl and then make available for people to find when they search.
But! There’s a little secret here.
You can gain extra SEO if you write your blog on your website, then copy it over to a platform like Medium, and insert a reference backlink to your site.
Finally there are some publications that it’s a good idea to guest blog for, like magazines or news outlets people are subscribed to. That’s the best reason to blog outside of your site. And sometimes you can reuse content or partial content you’ve already published on your own site.
I hope this helps, and when you’re looking to reach more clients, hit me up for a free discovery session about upleveling your marketing and sales strategy.
