Without an audience your marketing will fall flat
For years I didn’t take audience/building seriously, but I've realized that it's truly the way to make business easy.
Without an audience it’s really hard to sell what you’re offering because you’re just blasting your message out to…well…you don’t know, could be anyone.
That’s why people have the experience that marketing is so hard or confusing or stressful.
But when you have an audience it's amazing, and much easier - it's like you're finally not just speaking out into the void.
With an audience, you’re building yourself a platform of connection, so that when you have an event, it sells out quickly, when you launch a new product, people are waiting and ready for it.
And like Seth Godin says, you only need to whisper to that audience that you’re doing something, and they’ll follow.
So if you’re diving into marketing, take a moment to pause and ask yourself, “What audience-building activities am I doing?”
Start there.
