Branding
You want your brand to look incredible and feel like you…without wasting time, money, or six months waiting on your cousin’s “free” logo.
“I'm beyond thrilled with the results. The level of creativity from Worth The Journey's team of talented designers was truly remarkable.”
Jennifer Mika, Event Space Manager
Beautiful branding—without lifting a finger
We know you’ve got the vision. What you don’t have is the time (or desire) to become a branding expert—or spend your nights wrestling with Canva and crying over font choices. That’s where we come in. We guide the process, handle all the creative heavy lifting, and bring you polished, strategic design options to review and approve. You stay in control of the big decisions. We make sure everything looks legit, aligned, and ready to show the world.
Because your brand is too important to DIY (again)
Look, we’ve all tried the “my cousin’s good at art” route—and ended up with a logo that doesn’t match the vibe, the website, or literally anything else. Good branding isn’t just a logo. It’s your first impression, your vibe, your clarity, and your business’s sense of legitimacy. We get that the price tag can feel like a big leap—but great branding is a one-time investment that saves you from expensive fixes and constant redesigns. This is your chance to do it right the first time—and look like the real-deal business you are.
Step 1: Getting to Know You & Your Brand
We start with a deep dive into your brand’s soul—we want to understand you, your business, and the energy you want to put into the world. Through a brand questionnaire, a visioning session, and interest boards, we step into your world. Think of it as a branding therapy session—except at the end, you get a killer brand identity.
Step 2: Sketching the Vision
Once we’ve got a clear sense of your vision, we put pencil to paper. We don’t do templates, AI, or generic designs. We draw logo concepts by hand, playing with shapes, symbols, and typography until something clicks. You’ll see the raw ideas before we polish them up—because your input is part of the magic.
Step 3: Your Brand Takes Shape
This is where things start feeling real. We take the strongest logo concepts and refine them, shaping the details until we land on something that feels exactly right. Then, we bring in typeface pairings and color palettes, transforming your brand from a simple logo into a fully realized, emotionally compelling experience. This is the moment when our clients start getting really, really excited.
Step 4: Expanding Your Brand (For Pro Packages)
If you’re going all in with our Professional Package, we go beyond the basics and build out your entire brand experience. This means custom icons, illustrations, business cards, and social media templates—so your brand looks just as good on Instagram as it does on a business card. It’s about cohesion, connection, and making sure your brand shines everywhere.
Step 5: The Grand Finale—Your Brand Toolkit
At the end of our process, you don’t just get a logo—you get a complete brand toolkit and full ownership of every file you didn’t even realize you needed (black-and-white versions, multiple lockups, web and print formats—everything). We hand you a brand guide so you can stay consistent as your business grows, and we stick around to support you if you ever need updates.
Why choose us?
We understand the psychology of buying
Branding isn’t just about looking pretty—it’s about influencing decisions. The right colors, fonts, and messaging can make people feel at home, trust you, and take action.
We’re here for the long haul—not just a quick logo
Your business will grow and evolve—we’re here to help it adapt. We don’t just hand over a logo and disappear—we’re your trusted team when you need a refresh, update, or just a little extra help.
No templates or AI, every brand is custom made
Your business isn’t generic, so your branding shouldn’t be either. We design from scratch, hand-sketching logos and crafting every detail to stand out and truly mean something to your audience.
Branding packages built for your stage of business
Whether you're starting fresh or rebranding after years of DIY, we've got an option that fits your needs—and gives your business the polish and power it deserves.
Starter Brand
|
Professional Brand
|
Brand & Website
|
|
|---|---|---|---|
| 3 Design Revisions | |||
| 20 Design Hours | |||
| Unique Custom Logo | |||
| Brand Font Kit | |||
| Brand Color Palette | |||
| Brand Style Guide | |||
| 15 Custom Brand Icons | |||
| 5 Custom Brand Illustrations | |||
| 5 Reusable Social Media Templates | |||
| Business Card Design | |||
| Branded Email Signature Design | |||
| 10 Page Website | |||
| UX Flows | |||
| Wireframes & Mockups | |||
| Detailed SEO Keyword Research | |||
| Copywriting Outlines & Feedback | |||
| Mobile Responsive Web Design | |||
| Blog, Photo, & Video Capability | |||
| Scheduling System Integration | |||
|
Start Strong
$2200
|
Stand Out
$4500
|
Launch Confident
$7,200
$7,000
Save $200!
|
Client Love <3
Let’s make your brand irresistible
Start with a free brand strategy consultation. We’ll talk about where you are, what’s next, and how to bring it all to life.
FAQs
-
We say it all the time but it’s worth repeating: a brand is more than just a logo—it’s the feeling, reputation, and experience people associate with your business. It’s the way your audience perceives you, from your visuals to your messaging to the emotions you evoke. A strong brand creates trust, recognition, and connection, making your business more than just another option—it makes it the option.
Branding is important because it shapes how people see you before you even speak to them. It sets expectations, builds credibility, and helps you stand out in a crowded market. Without a clear brand, your business can feel forgettable or inconsistent. But with the right branding, you create a cohesive, professional, and memorable presence that makes the right people pay attention.
-
Because there are so many options these days, your ideal clients aren’t just looking for services—they’re looking for a business that feels like the right fit. Great branding helps them see, feel, and understand what you’re about within seconds. The right colors, fonts, imagery, and messaging create an emotional connection, making your audience feel like they’ve found exactly what they’ve been looking for.
More than just looking good, branding also helps filter out the wrong clients. If your brand is clear and specific, you’ll naturally attract people who align with your values and repel those who aren’t the right fit. This means less time convincing and more time working with clients who get you—making your business feel smoother, easier, and more fulfilling.
-
Branding is who you are—your identity, personality, and reputation. It’s the foundation that shapes how people perceive your business. Marketing, on the other hand, is how you get that brand in front of people. Branding defines your voice, values, and aesthetics, while marketing is the strategy you use to spread that message through social media, SEO, email campaigns, and beyond.
Think of branding as your business’s core identity, while marketing is the way you communicate that identity to the world. If branding is the story, marketing is how you tell it. You can have the best marketing strategy in the world, but if your branding is unclear, inconsistent, or forgettable, it won’t have the impact you’re hoping for.
-
Brand messaging is the words you use to communicate who you are, what you do, and why it matters. It includes everything from your tagline and mission statement to your website copy, social media posts, and how you talk about your business in person. Strong brand messaging makes your audience feel understood and connected—like you’re speaking directly to them.
To tell your brand story, focus on why you started, what makes you different, and the impact you want to make. People don’t just buy products or services—they buy into stories, values, and emotions. A clear and compelling brand message makes you memorable, relatable, and easy to trust. The more authentic and consistent your messaging is, the stronger your brand becomes.
-
Logotype: A logotype is a logo that includes your business name in a stylized font, like Coca-Cola or Google.
Logomark: A logomark is a symbol or icon that represents your brand without words, like the Apple logo or Nike’s swoosh.
Wordmark: A wordmark is a type of logotype, but it focuses entirely on the business name in a custom typeface, without any symbols or additional graphics.
Each type of logo serves a different purpose. Logotypes and wordmarks are great for brand recognition and clarity, especially for newer businesses. Logomarks, on the other hand, work best for established brands that already have strong recognition. Many businesses use a combination of these elements to create a flexible, recognizable brand identity.
-
Even the best businesses can fall into branding pitfalls. Here are the most common mistakes to watch out for:
Inconsistency Across Platforms
Using different fonts, colors, or messaging on your website, social media, and marketing materials confuses your audience and weakens brand recognition. Consistency is what makes a brand feel polished and professional.Choosing Aesthetics Over Strategy
Just because a logo or color scheme looks trendy doesn’t mean it’s the right fit. Your brand should be designed with your audience in mind, not just what’s visually appealing in the moment.Trying to Appeal to Everyone
When you try to be everything to everyone, you become forgettable. Strong branding speaks directly to your ideal clients and isn’t afraid to filter out those who aren’t the right fit.Skipping Brand Messaging
A great logo isn’t enough—your words matter too. If your messaging isn’t clear, compelling, and consistent, your audience won’t know what makes you different (or why they should choose you).Neglecting a Brand Style Guide
Without a clear set of brand guidelines, you (or your team) might end up making branding decisions on the fly, leading to inconsistency. A brand style guide keeps everything aligned and professional as your business grows.Not Evolving When Necessary
Branding isn’t one-and-done. As your business shifts, your brand should evolve with it. A refresh or rebrand can help you stay relevant and aligned with where you’re headed.
Avoiding these mistakes helps your brand stay clear, recognizable, and built to last—so you’re not constantly second-guessing how you show up.
