Identifying your specific audience is crucial not only as an entrepreneur, but as a human
When starting a business, most people understandably resist the pretty difficult work of choosing and deeply understanding their specific audience, aka target market, aka client avatar.
We resist doing it because it requires us to do the difficult work of getting into other people's heads.
But I’m gonna do my best to convince you right now that it's the most important thing you can do for your business.
When you’re filling out your profile on a dating app, who are you talking to or trying to reach?
A specific audience: people who share interests with you.
When you’re talking to your best friend, who are you talking to?
A very specific audience: someone you share a lot of memories with.
When you’re on your Instagram, who are you talking to?
Whether you noticed or not…a specific audience: people who are into the topic you talk about.
It’s not that you should start speaking to a specific audience, it’s that you already are, but you probably just aren’t aware of it.
When you become aware of it you can really understand who is listening and what their needs are. As an entrepreneur, your job is to solve their needs.
