How to properly make a logo for your business
Most people don’t think their logo all the way through, they think about the image in isolation.
But really your logo will be on your website, on social media, on print materials, and on swag.
In other words, your logo is context-dependent. It will look different on your website, on social media, on print, and so on...
So at Worth The Journey every logo we make for clients is more than just an image - it comes with everything they need to set the context.
The brand fonts, the brand colors, all the lockups(which is just a fancy word for logo variations), all the logo color variations and backgrounds, and a detailed brand guide telling you how to use not just the logo but your whole brand.