Web Design Case Study: Terra Soma Wellness
Website Design for Doctors: How We Made A Practice Stand Out
See how a clean, custom website helped Devin's medical practice "Terra Soma Wellness" connect with more aligned patients and get her conversion rate up, while stepping confidently into a new online presence grounded in clarity, compassion, and care.
The story behind the site: Holistic care needed a digital home
Devin, founder of Terra Soma Wellness, came to us, she had a powerful vision: to offer trauma-informed holistic medicine and somatic coaching grounded in science, compassion, and deep personal wisdom. Her approach to medical care combines Western psychology and holistic healing, backed up by both credibility and connection.
She launched right out of medical school, but without a website, there was no way for potential patients to find her, understand what she offered, or feel that sense of trust that’s essential when it comes to healthcare providers. She needed a medical website design that could reach her target audience and reflect her approach: calm, clear, warm, and deeply professional.
Most healthcare websites are extremely outdated and generic templates run rampant. Terra Soma needed something different. A well-designed medical website that worked across every mobile device and desktop, spoke to potential patients' concerns, and reflected the values of an innovative, heart-centered practice.
What we set out to create
Devin was starting from zero, so this was more than a redesign; this project required a full website design strategy, from brand voice and messaging to layout and launch. Our goal? Create a seamless, user-friendly website that inspires confidence and invites the target audience in.
We set out to build a site that would:
Use a calming, earth-toned aesthetic and intuitive platform to evoke trust, reduce overwhelm and create a comfortable pre-patient experience
Highlight the services of her medical practice with detailed content and clean layouts, optimized for readability and conversion rates
Offer streamlined navigation, especially on mobile, to ensure easy appointment scheduling for potential patients
Deliver relevant content that feels informative but never clinical, weaving in keywords naturally for better search engine optimization
Create a site structure that supports SEO and patient acquisition, with high-quality content for both current patients as well as a wider audience
Ensure security and patient privacy measures through an SSL certificate and seamless connection to her patient portal with HIPAA compliance
From homepage to patient portal to contact form, every part of the medical website design process was built with Devin’s mission in mind: healing that meets you where you are, creating patient trust from the outset.
Key features of this standout medical web design
Thoughtful web design for doctors and healthcare professionals can make an immediate impact
From the moment you land on Terra Soma’s homepage, you feel held. We used a soft, clean layout with intentional white space, modern sans-serif fonts, and gentle animations to establish a sense of safety and create a calming user experience. Unlike many generic medical website designs, this one prioritizes emotional tone and clarity—because first impressions matter when someone is seeking support.
We also made sure her website build respected accessibility and user-friendly navigation principles. It’s responsive, can be used on mobile devices, and is easy to explore, helping people feel grounded as they browse.
Custom content strategy rooted in trust and clarity
From the start, we focused on writing digital content that reflects Devin’s deep knowledge while still being accessible and compassionate. As a medical website design company, we know that effective content writing is just as important as graphic design. Each page provides relevant content and clear answers to common questions like: “Is this right for me?” or “How do I get started?”
By writing informative content that wove in relevant keywords like holistic doctor, somatic practitioner, or holistic medicine, we also helped increase online visibility on Google Search—without compromising tone or clarity.
Seamless user experience, built for real people
Many people seeking somatic therapy are dealing with nervous system dysregulation, trauma, or burnout. We designed this site to feel intuitive and calming. There are no overwhelming walls of text or confusing dropdowns that doom many medical practices and their websites. The site uses simple, effective design elements, clear calls to action, responsive design, and gentle flow to encourage engagement at a pace that feels right for potential patients.
From mobile-friendly layouts to fast loading times, the entire online platform is built to feel accessible for a wide range of potential patients—whether they’re booking from their mobile device on a lunch break or reading through each service on a desktop at home.
Results & client success
Since launching, Devin’s website has become a central part of her business. It’s helped her bring in more patients—people who are aligned with her values and approach to medical care—and create a professional online presence in the digital healthcare space. The site acts as both a resource and a welcome mat: introducing her work, setting expectations, and making it easy to take the next step.
Even with no previous site and a brand new practice, Devin’s already gaining traction, with conversion rates going up—and we know her impact will only continue to grow.
Why this is a standout example of medical website design
Too many healthcare practices settle for templated websites that don’t reflect the real heart of what they do. Terra Soma Wellness proves there’s another way. This custom medical web design balances professional presentation with warmth, clarity with compassion, mixing in responsive design with impactful content creation and a seamless navigation—and we couldn't be prouder of how it turned out.
Through thoughtful branding, effective content strategy, and responsive web design, a powerful, grounded site that truly serves has been born. It reflects Devin’s vision while delivering what today’s users need: ease, clarity, and a clear path to healing and making informed decisions.
Want to create a beautiful, functional website that builds trust—and gets bookings?
If you’re a doctor, wellness practitioner, or health-based service provider, your website matters. Whether you're looking for web design for holistic practitioners or a full-on medical website design company to guide the process, we’re here for it.
If you're still interested in more info and want to discuss the finer details, click below. Let’s build something that looks good and helps people heal. 😌
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