Web Design Case Study: Mae Botanicals

eCommerce Website Development Services: For Biz's with Soul

See how we brought nature-inspired digital design to a botanical brand that blends ritual, wellness, and warmth—and gave founder Kari Logan the custom eCommerce website development solution she needed to grow.

A handcrafted eCommerce brand, ready to scale

Mae Botanicals is more than a skincare or cosmetics brand. The brainchild of Kari Logan, a naturopathic doctor and plant medicine practitioner, it’s a showcase of what can be achieved when passion meets clear business goals. It's a wonderful example of how someone creating products with clean ingredients, and sustainable practices can create an eCommerce platform and online store with a beautiful user experience throughout.

In the crowded world of online stores, even the most exceptional product line can be held back by a clunky digital presence and a bad user experience. That’s where we came in. Kari needed more than a simple template; she needed custom eCommerce website development that could reflect her brand ethos while delivering a smooth, scalable online presence, fit for expansion if needed.

From an intuitive shopping cart and optimized product pages to responsive design, inventory management, and a blog that supports seasonal insights and plant wisdom, we created an online experience that works for Kari's mission, her loyal customers, and the ever-evolving eCommerce landscape.

What we set out to create

This wasn’t just a redesign—it was a repositioning. Our goal was to design an eCommerce website that would:

Reflect Mae Botanical’s natural elegance while supporting online shopping experiences that feel as smooth as their skincare.
Streamline inventory management and order flow using the best practices in eCommerce website development services.
Make it easier for potential customers to discover, shop, and engage—on both desktop and mobile—with responsive design and intuitive navigation.
Use smart conversion rate optimization tactics to improve bounce rates, customer engagement, and ultimately, online sales.
Establish a scalable foundation for future marketing strategies like email marketing, social media, and regular posts to the brand's blog.
Ensure seamless integration of key features like search engine optimization and high-quality photography to help the website show up in Google searches.

How we made it happen

Through a few innovative solutions and a wide range of completed project goals, we produced an eCommerce business website that stands out in a crowd of botanicals-focused platforms. Here's what went into it:

A modern, clean eCommerce website design built to convert

We created a custom web design rooted in Kira's botanical identity. Neutral tones, subtle textures, and airy layouts create visual harmony, while design elements like high-quality product imagery and user-friendly icons increase user engagement. Every detail—from font pairings to interactive elements—was chosen to enhance the customer experience.

The site includes advanced features like flexible product filtering, a custom cart experience, and a clear checkout process—all in service of customer satisfaction and conversion rates.

Streamlined backend for easy updates and seamless operations

To support Kari, we developed a streamlined admin panel that supports content management, easy product data updates, and real-time inventory control. We built it with eCommerce platforms that support scalability, so Kari can grow her product line or meet new business requirements without needing to rebuild the wheel.

And since ongoing maintenance and updates matter, we ensured she can manage seasonal promos, social media integrations, and regular blog content to meet industry standards—all from one central system.

Search engine optimization & user journey mapping

We mapped out the entire customer journey—from the first visit via search engines to the final click at checkout. Using data-driven decisions and best practices in eCommerce website design, we built a structure that not only improves SEO performance, but supports customer trust and long-term loyalty.

This includes dedicated landing pages for key product categories, thoughtful content that enhances discoverability (including through the blog), and technical improvements like meta tagging, alt text, schema, and mobile optimization.

A fully integrated design experience across every page

We weren’t interested in building just another online business. We wanted to help Mae Botanicals feel like one of the successful eCommerce brands customers return to again and again. To do that, we ensured:

Visual consistency across all pages and product types
Clear, soft calls to action that match Kari's tone
Optimized shopping cart experience to reduce friction
Integration of product reviews, ingredients, and shipping details to build customer trust
Options for custom solutions like seasonal product drops, bundles, and an educational blog to share plant-based wisdom

This is design for eCommerce websites done right—with care, strategy, and heart.

Why this is a standout eCommerce website development project

A visual identity that’s telling its own story

Mae Botanicals’ new eCommerce website design is the digital version of a warm welcome—perfectly aligned with Kari's brand values and designed to resonate with customers seeking simplicity and sustainability. Every page builds confidence and offers calm, allowing users to make informed decisions with certainty.

Custom eCommerce development with room to grow

Unlike plug-and-play sites, we gave Kari a fully customized, scalable solution. It’s ready to support Mae Botanicals as it grows into new online marketplaces, launches new products, or adds new features—like expanded blog categories or marketing funnels.

We prioritized smooth navigation, custom eCommerce tools, and conversion rate optimization at every turn—making sure the site doesn’t just look good, but works hard behind the scenes.

Strategy-first execution for long-term success

From search engine optimization to ongoing support, this was built with the future in mind. We helped Kari align her business objectives with an eCommerce development strategy designed for modern consumers, growing customer bases, and smart, sustainable business operations.

The impact: stronger digital presence, happier customers, better business growth

Real results, real client satisfaction

Kari was able to immediately manage her online store with confidence. Thanks to simplified inventory management, a thoughtful customer journey, and a consistent, clean digital presence, customers now spend more time on the site—and convert more often.

A model for other eCommerce brands in the wellness space

This project showcases what happens when eCommerce website development services focus on both strategy and soul. It’s proof that eCommerce businesses in wellness, skincare, and botanicals don’t have to choose between authenticity and scalability.

We’re proud of this project—and more importantly, so is Kari.

Want custom online store for your conscious business?

If you're an online product-based business looking for an eCommerce website design company that will get to know your brand intimately and create a beautiful user experience, we’re here.

We build eCommerce websites that speak directly to your customers, support your back-end needs, and drive real growth. We're ready to work our magic whenever you are—just click the button below and let's get started! 😎