Web Design Case Study: Touch & Change

An Example of Life Coach Website Design That Builds Trust

Touch & Change is not your typical life coaching business — and their new life coach website design reflects that. This is the story of how we transformed their unique, trauma-informed somatic coaching into a powerful online presence that inspires trust, attracts coaching clients, and makes booking sessions effortless.

A Coaching Website as Unique as the Coach Behind It

Some life coaches focus on mindset tools. Others on business goals.
JP Frank focuses on transformation through the body — offering trauma-informed facilitation, embodied consent work, and somatic healing. Their approach doesn’t fit neatly into any one box, and neither should their coaching website.

When JP approached us for a redesign, the goal was clear: create a life coaching website that is sensory-rich, mobile-friendly, and a seamless reflection of their work — while also supporting SEO, lead generation, and a client journey that feels as personal as their sessions.

What we set out to create

From our first strategy call, it was clear this wasn’t about using generic website templates or a cookie-cutter website builder. We needed to design a coaching website that:

Tells JP’s coaching story authentically while highlighting their unique approach
Features clear calls to action for booking coaching sessions and contacting JP
Offers an intuitive user experience across desktop and mobile devices
Showcases resources like blog posts, free meditations, and events to build trust and engagement
Integrates coaching tools like appointment scheduling, client portal capabilities, and lead magnets for email list growth

We built the site on a flexible platform that allows for easy updates, new offerings, and seasonal event promotion — giving JP the control to evolve their life coaching business without sacrificing design.

Making the Body the Guide

Most life coaching websites focus on the mind. JP’s work starts with the body, so the web design needed to feel experiential.

We used:

A bold yet grounded color palette of black, soft yellow, and neutrals
A spacious, uncluttered homepage with a powerful hero image of JP to build instant trust
Embedded audio meditations to create a sensory connection
Clear navigation so clients can easily find services, events, and client testimonials

This approach makes the site feel alive and accessible — whether you’re exploring on desktop or scrolling on your phone between meetings.

Built for All Types of Coaching Clients

JP works with both individuals and organizations — offering executive coaching, health coaching, and community-based programs like Ground Swell, their signature dance event.

To support this, we:

Designed service pages that distinguish between 1:1 guidance, trauma-informed facilitation, and movement-based group events
Created clear, approachable descriptions for complex modalities — optimizing for search engine visibility without losing authenticity
Added appointment booking tools, an intuitive contact page, and opt-ins for an email list to improve client attraction
Built a dedicated events page that JP can update anytime — perfect for seasonal workshops and community offerings

Optimized for SEO Without Losing Soul

We implemented a full search engine optimization strategy using high-impact keywords like life coach website design, coaching websites, and coaching businesses. Every page is structured to guide both human visitors and search engines — from meta titles and image alt text to optimized headings and calls to action.

The result: higher visibility for ideal search terms, more qualified traffic, and a site that still feels deeply personal.

The Results: A Coaching Website That Works

JP’s new site delivers:

Increased inquiries from aligned coaching clients
More event sign-ups and meditation downloads
A stronger, more consistent online presence across web and social media
A site that’s easy for JP to manage without tech overwhelm

JP's words:

They made my website and I absolutely love it. We worked collaboratively and they integrated all of my ideas and needs. Patient, flexible, responsive, respectful, fair prices, and fun people! Highly recommend working with Noe and his team.

If you’re ready for a life coaching website that feels as transformative as your sessions — and is built to grow your coaching business — we can help.

Our web designers create life coaching websites that get the job done—making sure you're seen, no matter how out-of-the-box your services may be. If you're ready to make the magic happen, click below and let's get started. But if you still have questions you want to ask, we offer a free, 30-minute consultation call that's as good a place as any to start asking! 😎