Web Design Case Study: Temple Xena

Fitness Website Design: That Speaks to Soulful Women

See how we created a soulful, luxurious fitness website design for Xena's personal training business that reflects her brand Temple Xena’s body-positive attitude and goddess-like approach to fitness and nutrition, and ultimately healing and body freedom.

Her brand: we needed to convey her inspirational power, beauty, and presence

Temple Xena isn’t just a personal trainer, wellness coach, or barre-based fitness professional—not in the conventional sense. She’s a force of nature: blending tough strength training, sassy spiritual wisdom, and nurturing intuitive eating and nutritional guidance. Her deeper purpose is to help clients feel at home in their body. Not the usual motto of bro-y personal trainers and fitness studios. Her work is a celebration of vitality, empowerment, and divine feminine energy, and her website needed to honor every layer of that magic.

Before, Temple Xena’s online presence didn’t reflect the richness of her offerings. There was no true home for her online classes, workout videos, 1-1 coaching, and workshops. She needed design elements and high-quality images that didn’t box her into the typical mold of the fitness industry—but instead elevated her as a unique guide through movement, nutrition, and mindset, as someone with a less conventional, yet highly effective path to reaching fitness goals.

What we set out to create

We set out to build a visual temple with beautiful graphic elements: portraying strength, beauty, and infused with celestial elements that speak to both body and soul. The goal? To create a platform that inspires, converts, and elevates soulful women, without ever feeling corporate-y, bro-y, or like just another site among the many fitness gyms, wellness instructors, and personal trainers online. This one would weave in mental health, bespoke fitness coaching, user engagement, and so much more, all packed into a clean design that speaks loudly to potential clients.

Here’s what we created for Temple Xena:

A high-end visual identity that balances strength with elegance: golden temple tones, silhouette imagery, and feminine power symbols set the tone for a fitness website that feels like a unique user experience for potential customers, not a transaction.
A user-focused layout with intuitive navigation, smooth page flow, and high-quality images that lead prospective clients straight into Temple’s world of wellness, self-love, and embodiment, and integrate naturally with Xena's booking system.
Strategic UX built for conversion, featuring bold action buttons, clear calls to action inviting clients to join her mailing list, and pathways to deepen engagement with her 7 Temple Secrets, all accessible via a clean navigation menu that leaves no space for confusion.
Inspirational designs that keep you looking—graceful motion, cosmic textures, and eye-catching images come together to create a site that reflects Temple’s unique approach to training, movement, and transformation.
SEO blended with copywriting in a way that feels natural. We integrated key search terms into page titles, meta descriptions, headers, and image alt tags—without ever compromising voice, working in phrases like fitness coaching, mindset coaching, and fat loss vs weight loss.

A bold, feminine take on fitness website design

Temple Xena isn’t here to count your reps. She’s here to guide you into your power—and her website had to reflect that. From a celestial header to cover images that celebrate the beautfy of body types, the whole site invites progress—and produces happy clients. This is fitness website design for women who are done with bad fitness advice and ready to come home to their bodies.

We used a clean and clear-cut layout with an elegant color palette—cool and grounded, but vibrant enough to keep energy flowing. The white space gives breathing room between bold visual elements, creating a soothing rhythm that mirrors Temple Xena’s gentle but fierce approach to training.

This wasn’t just about delivering a gorgeous, yet simple design—it was about creating a sacred online space for fitness clients, wellness enthusiasts, and anyone seeking a more aligned approach to health.

Designed for connection

Though Xena isn’t running a traditional fitness club or gym with standard class schedules, she focuses on personal training and 1-1 coaching, as well as regular bootcamps and fitness and nutrition workshops. So we built the site with intuitive navigation in mind—making it easy for visitors to explore her offerings.

The impact: Temple, elevated

Now, Temple Xena has a bold, elegant digital presence that captures the full power of her offerings. She stands out in a sea of fitness businesses and training studios, not by shouting louder, but by presenting her unique brand on a custom website. Her website now supports a seamless customer experience: easy to navigate, gorgeous to explore, and aligned with her mission to help others experience freedom in their body, either with online classes or in-person.

Want a fitness website design that reflects your soul’s work?

Whether you're creating a new movement brand, launching a coaching program, or redefining what a fitness business can look like—we help you build a site that feels like you and converts like crazy. If you're ready to step into your next-level online presence, we're here to make the leveling-up happen. 😎