Web Design Case Study:
Crux Expeditions
See how a bold new site helped Crux Expeditions connect with more dream clients—without losing its sense of soul and storytelling.
The story behind the site: Adventure was calling—but the website wasn’t picking up
When Evelyn, founder of Crux Expeditions, reached out to us, she was already leading epic treks through Patagonia. The problem? Her travel agency website didn’t quite capture the thrill. It was vague, lacked direction, and didn’t communicate the once-in-a-lifetime nature of her trips. As far as travel web design is concerned, this wasn’t a standout example in the travel industry—and it wasn't helping Evelyn's online presence.
Potential customers couldn’t get a clear picture of what they’d experience—or why they should book with Crux over someone else. And while Evelyn’s expertise and spirit shone through in person, her old site didn’t give visitors that same confidence online, with outdated design elements and slow-ish loading speeds making it difficult to convert.
Book trips: the main goal of any commercial tourism website. If customer testimonials and bookings show it isn't happening, it's time for a change!
What we set out to create
Evelyn wanted a modern travel website that felt easy to use but also deeply connected to the wilderness she offers to explore. With the example of Crux Expeditions, web design for travel should aim to:
Showcase the heart of Patagonia without overwhelming the user, using a simple layout filled with beautiful imagery and interactive map features
Make the booking journey seamless and intuitive—on the web and mobile versions
Build trust with compelling, personality-packed copy that gives informative content and creates emotional connections
Offer a design that matches the epicness of the expeditions using innovative designs, stunning photographs, and immersive layouts
Show off her unique travel packages to target audiences with a user-friendly navigation
So that’s exactly what we set out to do! The end result? A site that speaks directly to adventure-seekers—and converts them, full of eye-catching design elements, well-placed action buttons, and a faster time to load, pairing aesthetics with functionality.
Key features of this beautiful travel website
Bold, modern travel web design that evokes the spirit of adventure
We used immersive, high-quality images and photography, earth tones, and rugged typography to reflect the raw beauty of Patagonia—and the grit of the expeditions themselves, showing off an authentic travel experience. This wasn’t your average sightseeing tour, and the design made that crystal clear, speaking loudly to target audiences.
Clear, SEO-optimized content that speaks to experienced travelers
We wrote and optimized every headline, subhead, and body paragraph to make the website search engine-friendly and boost visibility while sounding true to Evelyn’s voice and giving key destination details. Keywords like Patagonia hiking tours, guided expeditions in South America, travel consultant, and outdoor education were naturally woven into this adventure travel website design. Immersive travel experiences, travel tips, and travel planning all show up naturally.
Smooth user experience with frictionless conversion points
Travel agency websites (and digital experiences in general) shouldn't involve guesswork. With a simplified, yet custom travel layout, detailed itineraries and search options, and a clear call to action on every page, visitors can now quickly find the info they need and reserve their spot, knowing exactly what they get. Less friction = more bookings. Potential customers looking for travel services wouldn't need to jump through hoops anymore to find what they wanted.
Mobile-responsive website design that fits the day and age
Not only does Evelyn’s website look great on laptops—it looks great on any screen. We made sure to incorporate sleek mobile-responsive website design so the site looks great no matter what screen size it’s viewed on. Tourism websites’ travel deals have to hit the spot on every screen size, after all. The natural beauty of the site, together with the simple navigation and attractive visuals, made it an easy lift and drop into a mobile template.
Results & client success
Since launching the redesigned travel site, Crux Expeditions has seen a notable increase in inquiries—and not just from tire-kickers. Evelyn’s new clients often say they were immediately drawn in by the site’s energy and tone, and appreciate the booking process and modern layout. She’s attracting more aligned adventurers, earlier in their planning process, and spending less time explaining what she does—all while getting 5-star customer reviews.
In her words:
“Having a website has proven to be a really important asset for my business. Working with Worth the Journey was incredibly helpful in taking my work and vision and presenting it clearly on a website. After our initial conversations and providing the photos and information, your team did a fantastic job building the site step-by-step as the graphic design came together... Now, the website serves as a valuable resource that my clients can easily refer to, and it also provides me with the flexibility to update information as needed.”
Why this is a standout example of travel website design
This custom travel webpage proves that a well-designed adventure travel site can do more than look good—it can educate, inspire, and convert, a combination that all the best travel websites hit. Most of all, it can be a platform to tell an incredible travel story.
We balanced high-impact, stunning visuals (beautiful images, vibrant colors, modern graphic elements) with streamlined navigation, paired SEO strategy with authentic storytelling, and brought Evelyn’s brand to life online with impeccable UX that makes it crystal clear where you’re clicking and what you’re getting. We love this website, and we think that potential customers do too!
Want custom website development as bold as your business?
Whether you’re guiding people up mountains or helping them grow their business, your website should feel like you—and offer a great online experience. If you're ready for a custom website design that’s beautiful, functional, and totally you—click below and let’s do travel web design the way it’s supposed to be done!
