Web Design Case Study: Roberson Counseling

How This Therapist Website Design Connects with Teens & Adults

Discover how we helped Roberson Counseling grow their online presence with a modern therapist website design—making it easier for teens, adults, and parents to find support with confidence.

A deeply personal practice, and a site that finally reflects it

Roberson Counseling is a practice where every word and design element reflects intentionality and care. Alexis, the founder, brings a grounded, relationship-centered approach to psychotherapy, primarily serving teens and adults. She also offers parent coaching and group programs through Secure Parenting, a vital extension of her work supporting families navigating mental health conditions like neurodiversity, ADHD, and emotional regulation challenges.

Though Alexis’s private practice had grown steadily, her private practice website had not kept pace. What she needed was a custom therapy website design—one with clean lines, a calming color palette, intuitive navigation, and strong call to action features like Request Appointment buttons—to clearly guide fit clients toward the services they need, whether individual therapy, parent coaching, family counseling, or online therapy.

Our mission was to transform her preliminary vision into a strong client-attracting website that serves as a true digital therapy space for her audience.

See how we helped Roberson Counseling grow their online presence with a modern therapist website design—helping teens, adults, and parents get the support they need with ease and confidence.

What we set out to create

This project was more than just website construction—it was about translating Alexis’s expertise and distinct perspective into a powerful online presence. Our focus on design for therapists included blending emotional warmth with professional clarity to build trust and connection.

Here’s how we brought her vision to life:

Developed a clean, modern therapist website with a calming color palette of soft pink and earthy green to build trust and clarity.
Crafted a smooth user experience (UX) with intuitive menus, clear website content, and strategically placed call to action buttons to encourage engagement.
Used carefully written web copy, including Alexis’s thoughtful therapist professional bio and clear website bio to tell her story authentically.
Integrated SEO keywords such as therapeutic personal growth, marriage and family therapist, and counseling Olympia WA to boost visibility while avoiding the trap of bland and generic cookie-cutter websites.
Designed mobile-responsive pages optimized for phones and tablets, critical for today's on-the-go clients.
Linked social media and marketing channels to ensure a cohesive graphic presence and allow easy updates to marketing materials.
Built on Squarespace websites infrastructure, providing Alexis with the technical ability to maintain and expand her site without relying on generic templates or mass production style design.
Added subtle extra touches—such as professional headshots and a compelling hero image—to reinforce authenticity and approachability.

Why this is a standout therapist website design

Roberson Counseling’s new site strikes a balance rarely seen in the mental health worlds—combining warmth with professionalism and personality with clarity.

The soothing color palette and approachable typography embody Alexis’s caring tone.
Clear, well-placed call to action buttons like Request Appointment make it easy for visitors to take the next step.
Thoughtful layouts with ample white space create breathing room, essential for clients making sensitive decisions.
Easy-to-navigate content sections minimize overwhelm, guiding both teens and parents to relevant information.
Optimized website content reduces decision fatigue and promotes connection, helping turn visitors into clients.

SEO that quietly works behind the scenes

We built a therapy website design that performs as well as it looks. Strategic keywords like therapy website builder, psychotherapist website design, and websites for therapists help Roberson Counseling reach the right clients at the right time.

Even without regular blog posts, the structure supports discoverability for local searches such as family therapy near me and successful therapists in Washington, keeping maintenance minimal.

Designed to connect with two distinct audiences

Addressing both teens and parents required nuance and flexibility.

For teens: Modern design elements and a fresh tone create an approachable, comforting atmosphere.
For parents: Clear, trust-building content and professional language communicate credibility and warmth.

Direct links to Secure Parenting showcase the full scope of Alexis’s work, making the website a true extension of her therapy practice.

The impact: Stronger search visibility and more aligned clients

Since launch, Alexis reports an increase in interest from her ideal fit clients—teens navigating anxiety and parents seeking support alike. The improved user experience, intuitive intake flow, and emotionally resonant design have boosted conversions.

The strong SEO foundation supports future growth as Alexis expands her coaching and counseling offerings—without requiring ongoing content updates.

Client feedback

Carrying the new brand’s look and feel over to my primary business was icing on the cake. I got to see an older version of myself and a 'default' brand become more of ME. Now both businesses share an aesthetic I truly appreciate and feel proud of.

If you’re a therapist ready for your therapist website to be more than just a pretty face—a site that connects deeply, grows your private practice, and attracts the right clients—let’s talk.