Web Design Case Study: Know Thyself

Therapist Website Design That Builds Trust and Gets Clients

See how a thoughtful redesign helped Know Thyself Counseling attract more aligned, ready-to-book clients, and positioned the practice as a leader in Portland mental health and wellness.

The story behind the site: Insightful counseling, outdated design

When Laura from Know Thyself Counseling came to us, she needed a new therapy website. There were several major errors, the design felt outdated, the website content wasn’t structured to guide potential clients through the intake process, and the site lacked the kind of emotional connection and modern professionalism today’s therapy websites need to stand out in terms of online presence.

The site didn’t reflect the depth of her work, and the quality of her therapy practice. Visitors weren’t getting a clear picture of her therapeutic approaches like IFS and EMDR, and more importantly, the site wasn’t converting well. Laura was ready to update her therapist website design in a way that would showcase her services with clarity and heart, and help her reach more ideal clients.

What we set out to create

This was an in-depth visual refresh. Laura needed a web designer who would build a site that reflected her values, spoke directly to the people she helps, and worked hard behind the scenes with SEO and a clear call to action to bring her new clients.

Here’s what we focused on:

Creating a clean design and a layout that felt calming but confident—no stuffy clinic vibes, no confusing navigation, just a simple therapist website paired with a calming color palette that makes you feel at home.

Writing SEO-optimized copy for each page that introduces visitors to Laura’s holistic approach to therapy while weaving in relevant keywords like mental health services Portland and family and couples therapy.
Designing a smooth user experience with clear contact buttons and distinct sections that guides potential customers through the services offered, helping them see if this was the right fit.
Making it easy for visitors to self-identify as ideal clients—whether they’re seeking individual therapy, affordable couples therapy, or intensive couples therapy.
Highlighting specialty services like IFS therapy, EMDR therapy, and online therapy while maintaining accessibility and a personal tone which is essential when making websites for therapists.

The result? A beautiful, functional site that reflects Laura’s work as a professional therapist and supports her growth in the digital landscape, guiding her target audience to her with ease, no matter if they're looking for family therapy, mental health services, or anything else Laura offers.

Therapist website design of the homepage, featuring key elements and two easily-accessible call to action buttons

What makes this a successful therapist website

A modern look that reflects a contemporary approach to therapy

We used earthy, soft colors and warm, professional imagery to communicate safety, growth, and clarity. This therapist website design doesn’t overwhelm—it welcomes. It reflects Laura’s calming presence and depth of knowledge, setting a strong foundation for a sense of trust that a modern therapist should exude.

SEO-rich copy that works hard behind the scenes

We carefully structured each section of the site to include therapy keywords that speak to search engines and potential clients. From Portland mental health and wellness to family and couples therapy and therapeutic approaches, every piece of content was written with both findability and emotional connection in mind, attracting a broader audience than before.

User experience designed to convert visitors into clients

Navigation was restructured to make the intake process clear and intuitive, with contact buttons in all the right places. Visitors can now easily explore services for therapists like EMDR therapy, browse FAQs, and connect with Laura via simple contact forms—all in just a few clicks.

Mobile-responsive design for today’s world

Whether someone finds the site on their laptop, tablet, or phone, the graphic elements, contact forms, and distinct sections adapt seamlessly. Thoughtful mobile design elements ensure that visitors can engage with content and reach out wherever they are.

Results & client success

Since launching the redesigned site, Laura has seen a rise in client inquiries—particularly from people who say they felt an immediate personal connection after landing on the site. The new design has brought her ideas to life, speaking clearly to her target audience and presenting the therapeutic process as both approachable and transformative.

She’s spending less time explaining the therapy process upfront—and more time doing the deep, rewarding work she loves.

Naturally, we wanted to know her thoughts after working with us—this is what she said:

“The team at Worth The Journey did an amazing job with the upgrade of my website design - it was a whole brand refresh. The entire team was very talented, responsive and supportive. The upgrade became a completely new site, more modern, accessible to my audience, and more authentically me. It was a very easy process for me from start to finish and I'm thrilled with the result. These folks really know what they are doing! They had amazing ideas and careful attention to detail. Thank you to the whole team at Worth The Journey.”

Why this is a standout example of website design for therapists

This project shows that private practice websites don’t have to be bland or overly clinical to convert. With a thoughtful blend of SEO for therapists, authentic storytelling, and a design experience rooted in user needs, Know Thyself Counseling now has a digital home that matches the depth of its services.

It’s a perfect example of what can happen when you combine technical expertise with empathy and creativity: a therapist website that not only looks beautiful but feels like the first step on a client’s journey to personal growth.

Whether you're looking for a therapy website design or something completely different, we're here to create a site that reflects your values, attracts your people, and supports your business goals.

If you're ready to make the next step, click the button below—and if you want to talk it out with us first, you can book a free 30-minute consultation call where we can answer all of your questions first! 😊