Web Design Case Study: Sarah Morgan Coaching

Life Coaching Website Design: We Made a Site That Inspires

See how we brought clarity and cohesion to a coaching site designed for action, and how we helped it convert better.

A coaching practice with depth, and a website that leads with a clear purpose

Sarah Morgan Coaching isn’t your typical coaching business. Sarah is an integrative coach who weaves together a client’s personality, purpose, and performance goals to offer a transformative experience based on the Enneagram and deep personal insight. It’s coaching that considers the whole person, where they’ve been, where they’re going, and how they’re wired to grow.

But while Sarah’s method is powerful and nuanced, she had no online presence to promote her coaching packages. She needed a site that conveyed trust, professionalism, and warmth all at once. One that guided potential clients through a coaching journey that starts not with a pitch, but with a purpose that they could emotionally connect with.

We set out to create a life coach website that felt modern, balanced, and human, with a brand clarity that mirrors her coaching style: precise but compassionate, intelligent, and actionable.

What we set out to create

This project wasn’t about flashy visuals or trend-chasing business coaching. It was about building a coaching site that actually works, one that speaks to the intended client base, helps them understand Sarah's standout features, and gets them where they need to go: booking a session.

Here’s how we brought Sarah Morgan Coaching to life online:

Crafted a modern yet approachable design that honors her calm clarity and straightforward coaching approach, with balanced white space and bold accent colors that energize the experience without overwhelming the message, like you sometimes see with business coaches.
Strategically optimized for search engines, targeting terms like personal development and health coaching, life coaches near me, online coaches for leadership growth, and integrative coaching to help Sarah reach people who are actively seeking growth, direction, and a clear action plan.
Focused on high-conversion UX, with intuitive navigation, compelling call to action buttons, and page flows that reduce friction—helping potential clients move easily from information to action, while keeping a modern design that's simple to use.
Honored the Enneagram as a key framework by giving it its own space on the site—supporting Sarah’s coaching style while introducing prospective clients to an insightful, personality-driven model for personal and professional growth.
Wrote SEO-friendly, emotionally intelligent copy that speaks directly to target audiences like business owners, creative professionals, and those seeking balance between ambition and alignment with a personal coach.
Built the site on website builder Squarespace so she can easily make updates herself without needing to constantly pay a web designer, giving her full control to edit text, swap photos, publish blog posts, and grow her site as her coaching practice evolves.

Why this is a standout example among coaching websites

A good coaching website doesn’t just explain what you do, it leads people to take action. Sarah’s new site does exactly that, with a balance of clarity, empathy, and strategy that meets her ideal clients where they are, showcasing her approach to coaching in a simple, yet effective way. Here's how:

A modern, minimal design that feels deeply personal

Sarah’s brand isn’t over-the-top—and the website reflects that. We used clean, readable fonts, intentional spacing, and a high-contrast color scheme that’s energizing but never chaotic. Her core pages are anchored by calming design choices that promote trust while giving standout features—like clear action buttons—a chance to shine.

This design creates a smooth and safe experience for target clients who might feel overwhelmed by “too much” and are simply looking for a clear next step. It’s the perfect balance between authority and approachability—an aesthetic that supports Sarah’s calm confidence.

SEO and UX working hand-in-hand

The site isn’t just beautiful—it works hard behind the scenes. We used strategic content structure and targeted keywords like life coaching online, professional growth coaching, and effective coaching near me to help the site rank for high-intent searches.

Every element supports a seamless user experience: quick access to coaching programs, a clean FAQ, and direct paths to schedule coaching sessions. Even the blog section—designed for future educational content—sets Sarah up for strong SEO and long-term content strategy, while supporting her position as a thoughtful voice in the coaching industry.

A website built for action

This project was all about guiding prospective clients from curious to committed. The layout is purpose-driven—every call to action is intentional, every button supports Sarah’s growth goals, and every section leads visitors toward connection in their search for 1:1 coaching.

From entrepreneurs seeking business clarity to professionals exploring personal development coaching, the site supports a wide range of potential clients by clearly outlining services, highlighting Sarah’s coaching style, and giving every visitor an easy way to take the next step.

And with her Enneagram-based approach featured front and center, the site resonates with a broader audience that values self-awareness, growth, and actionable strategies—all without sacrificing a personal connection.

The impact: A website that works as hard as Sarah does

Since launching her new coaching website, Sarah has a clear digital presence that reflects the thoughtful and professional coaching services she offers. Her messaging now aligns perfectly with her business goals, and her ideal clients can land on her site, understand her coaching niche, and book appointments with clarity and ease.

This wasn’t just about building a site—it was about supporting a mission. Sarah’s work helps people discover new insights and unlock their own potential. Now, her website does the same.

Looking for a life coach website that will help you grow your client base?

Whether you’re a life coach, integrative coach, or productivity coach, we design websites that help you connect with your ideal clients and turn visitors into booked sessions.

If you need to integrate your email list, social media, a booking system with online payment options, membership portals, content marketing, a digital shop, or any other coaching tools...we're here for you and we make it easy!

You'll end up saving more money if you get a professional life coach website (*with Free Touchups For Life) through us, rather than using a cheap coaching website builder or automated service that limits your authentic expression.

If you still have questions, we can discuss all of them via a free 30-minute consultation session. Otherwise, if you're ready, click below and let's make the magic happen! ✨