Web Design Case Study: Moving Forward, Staying Present

Therapist Website Examples: A Soothing, Modern Design

When a therapy group practice invests in thoughtful website design, the results can be transformative—both for their online presence and for the clients they serve. This case study looks at Moving Forward, Staying Present (MFSP), a Portland-based group of licensed therapists, and how their client-attracting website became a serene, professional, and user-friendly space for people seeking mental health support.

The story behind the site

From the first conversation with Maria, it was clear MFSP needed more than just a digital brochure—they needed a website that reflected their calm, welcoming approach to therapy while functioning as a powerful marketing tool for their private practice and group services.

With multiple therapists offering services such as individual counseling, couples therapy, child therapy, and art therapy, the site had to feel cohesive yet allow each professional to shine through their therapist professional bio. The goal? Create a beautiful, responsive design that conveyed warmth and trust, while also improving SEO ranking and streamlining appointment booking.

What we set out to create

Our design process focused on building a therapy website that would speak directly to potential clients while showcasing MFSP’s expertise as mental health professionals. Here’s what we prioritized:

A Clear, Soothing Layout: We designed a calming, intuitive structure with a harmonious color palette, spacious design elements, and a welcoming hero image—helping visitors feel at ease from their very first click.
Responsive Design for Any Device: Whether viewed on desktop, tablet, or phone, the site maintains its clean look and effortless navigation, supporting accessibility for all.
Strong Call to Action Placement: Each page includes clear, non-intrusive prompts to book an appointment, complete a contact form, or sign up for the lead magnet—making it easy for clients to take the next step.
Therapist Bios that Build Trust: Each licensed therapist has a professional bio page designed to communicate credentials, therapeutic approach, and areas of specialty.

SEO-Optimized Content: Keyword strategy targeted terms like therapist websites, private practice, and online therapy practice while still feeling human and client-focused.

Streamlined Appointment Booking: Integrated scheduling tools allow prospective clients to request a session without unnecessary clicks or confusion.
Blog Posts for Ongoing Engagement: A content management system makes it easy for the team to publish articles, share insights, and maintain fresh content that supports both client education and SEO ranking.
Security & Performance: We ensured the site was built with an SSL certificate for client data protection and scored well on Google PageSpeed Insights for quick, frustration-free browsing.

The Result: A Therapist Website That Welcomes and Converts

The finished site feels like a digital extension of MFSP’s in-person environment—soothing, modern, and deeply human. It reflects design expertise while staying client-centered, balancing visual beauty with the practical needs of a thriving therapy practice.

From the gentle hero image and thoughtful color palette to the responsive design and strong calls to action, every element works toward the same goal: helping people in need of mental health support feel seen, understood, and ready to reach out.

Why This is a Standout in Therapist Website Examples

What makes MFSP’s site special is how it blends private practice branding with group practice functionality—all without sacrificing warmth or accessibility. This isn’t just a marketing message; it’s an authentic online presence that resonates with clients.

By combining inviting design elements, a clear navigation structure, and a focus on trust-building features like therapist bios and secure appointment booking, MFSP now has a client-attracting website that actively supports their mission of helping people move forward while staying present.

Want a therapy website that feels as grounded and professional as your practice?

Whether you’re a solo therapist, part of a group practice, or building an online therapy practice, we can help you create a responsive design that reflects your values, boosts your SEO ranking, and inspires client action.