
How do you start a business without money? How do you get from $50k to $100k/yr?
We made this blog to answer your business questions
(with plenty of geeky Star Trek and Brené Brown references mixed in).
How to increase your website traffic part 2
In part 1 of this mini series on how to get more website traffic we talked about SEO, and today we’re talking about the second really important method: Social Media.
Website tip: how to translate yourself genuinely onto the page
When you build a website you want it to really land with people, to connect with them emotionally and move them to take action.
Identifying your specific audience is crucial not only as an entrepreneur, but as a human
When starting a business, most people understandably resist the pretty difficult work of choosing and deeply understanding their specific audience, aka target market, aka client avatar.
Website tip: should you host your blog outside of your website?
Ever wondered whether you should host your blog somewhere outside your website?
How long should someone spend on your website?
You want visitors to stay long enough to get their needs met, for example getting information about your industry, your offerings, or your pricing.
How to increase your website traffic part 1
What the frik is SEO?
Search Engine Optimization is the process of getting ranked higher on a search engine like Google
What to do when you feel like a fraud or imposter
When your inner voice says, "you have nothing important to share", the big secret is that in that moment it's your inner voice that wants to share.
Website tip: which platform should you use?
There are so many website platforms out there that it’s mind-boggling to try to figure out which one to use!
How to be an amazing collaborator
Learning to be an amazing collaborator is a crucial business skill. It makes people want to invite you back again and again and it makes people naturally spread the word about you and your business.
Quick marketing tip: Solve the problems your audience *already* has
Whether you’re sending emails, writing blogs, creating social media posts, or any other form of marketing, when you finally sit down and start writing your mind can just go blank…
5 Specific Ways to Lead with Vulnerability
We talk a lot about leading with vulnerability. But what are specific ways to do it? Each of these skills requires you to make a tiny "reach" toward others. That reach is what we call vulnerability.
How to create language that speaks to your audience while showing how EVERYONE can use your services
Here’s the problem we all have to deal with when marketing or promoting our services.
We want to speak to everyone because we want the most business possible.
How to properly make a logo for your business
Most people don’t think their logo all the way through, they think about the image in isolation.
How much should you spend on a logo?
My first logo: I did a trade with a designer so the logo would be free. I thought I was being clever and smart. 6 months later the logo still wasn’t done, and I wasn’t even happy with the progress. Don’t trade for a logo.
The subconscious reason you need a simple yet nice website
So before we’ve ever read a word on your website, we’ve already made a decision about whether we like your vibe or not. The gut check is already made.
Emptying my email inbox literally took 3 mins today
This morning emptying my email inbox literally took 3 mins because of the email system I made.
Should you build a website yourself or pay someone to do it for you?
When considering building a website yourself or hiring a web designer, there are three things to consider…
4 Crucial, but Often Missed Steps to Launching a New Website
Launching a new website can be a daunting process! These steps will help you remember the purpose: to make your business visible and to attract customers.
The 3 Secrets to Building a Successful, Modern Website
I've found the secret to creating incredible websites, and it's remarkably simple. I've narrowed it down into 3 points that will make your site a success.