Website tip: how to translate yourself genuinely onto the page
When you build a website you want it to really land with people, to connect with them emotionally and move them to take action.
And the best way to do that is to translate yourself authentically onto the page.
But how do you do that?
Here are 5 ways:
1. Write the way you speak
Try to avoid sounding stiff and calculated. When you write the way you speak, it's much easier and quicker to read.
2. Include lots of photos and videos
We want to see your face! We want it. The (perhaps obvious) fact is, humans respond well to other humans. So get yo' mug on screen.
3. Speak to one person in your audience
We always picture many people reading our website, but the truth is it's just a whole bunch of individual people, and they're all thinking me, me, me. So speak directly to that individual instead of broadly to everyone.
4. Answer questions in your copywriting
As people go through the site they'll have questions emerge. Your job is to answer their questions. That's why doing simple user experience studies on your site can be so helpful.
5. Speak honestly and from the heart
Speak like you would to someone you already know and care about. We all want to feel known, and if you can give us that feeling we'll want to trust you.
Those are my 5 tips on how to translate yourself genuinely onto your website.
Remember, your presence can be felt through your website, so make it count.
