A logo & brand make your business recognizable. It's so important to have them because they create a clear, memorable impression of you and what you do in the minds of your clients.

Most people don’t think their logo all the way through, they think about the image in isolation.

My first logo: I did a trade with a designer so the logo would be free. I thought I was being clever and smart. 6 months later the logo still wasn’t done, and I wasn’t even happy with the progress. Don’t trade for a logo.