As humans, we're always trying to find the easiest path forward, the path of least resistance.

Do you really need to make an ideal customer avatar, aka a specific audience, aka a target market?

Most people don’t ask for help because they think it makes them weak, or they believe they’re supposed to be tough enough or smart enough to deal with it all their own.

Social media managers take over the content planning, scheduling, posting, hashtag research, caption writing, and monthly reports on your social media accounts. That's a lot of stuff!

How do you get your best ideas? Stop working.

Go workout

Take a meditation break

Get into nature

Most of us are often hesitant to invest in our businesses because we know financial stability is a difficult game, and we don't want to overspend.

Everyone’s making it up, and every entrepreneur experiences imposter syndrome at one point or another.

A website will increase your visibility, shorten the sales cycle (meaning people are already sold by the time they get to you), make marketing easier, and build SEO (which just means people can finally find you online).

A logo & brand make your business recognizable. It's so important to have them because they create a clear, memorable impression of you and what you do in the minds of your clients.

People actually want to be sold to.

They don't call it being sold to, they call it having their problem solved.

When you're selling and promoting anything, you need to know the three buying stages.

Should you raise your prices? Here are 4 reasons you should (the most important one is last!)

Something that’s helped me a lot lately when I feel stuck is…

In part 1 of this mini series on how to get more website traffic we talked about SEO, and today we’re talking about the second really important method: Social Media.

Most people think of an awkward business event where you've got to put on an overly confident mask and meet people.

Whenever you’re brainstorming on ideas for marketing or product development, or events, this one thing is incredibly important.

Where should you do your marketing? Instagram? Tiktok? Facebook? Your Newsletter?

Every one of us has big dreams. But when someone asks us how we're going to accomplish them we freeze up.

When you build a website you want it to really land with people, to connect with them emotionally and move them to take action.

Creative days are where you block off the entire day for the big creative tasks you want to work on.