Entrepreneur Secret: You don't have to "look professional" to be credible. Do this instead.
Do you have that nagging imposter syndrome feeling like you have to put on a professional face to be taken seriously?
Let's talk about it.
Most people think looking professional means they'll be taken seriously.
And to be honest there are a lot of social dynamics like gender and ethnicity at play here dictating who we see as professional and who we don't.
But even if we take that into consideration, "looking professional" is the wrong thing to focus on.
Instead, spend time getting to know your audience. What clothes do they wear? What music do they listen to? What's their lifestyle like?
They want you to understand them, and to be like them, not to be an outsider selling something to them.
The mistake with trying to look professional is that it distances you from your audience, and they can no longer relate with you.
You can still present yourself nicely, but focus on being authentic to you within your audience's style. Then you'll be taken seriously. People will know you actually care about them. That's what makes them come to you with their problems.
