Business Tip: What you should be doing instead of trying to sell to people
If you’re not selling as much as you’d like or you don’t have as many clients as you need, listen closely.
I have a secret that’s going to sound backwards but it’ll make sense by the end.
Stop selling to your audience.
Yep, stop selling.
This isn’t random advice, this is a crucial mindset and strategy move.
I want you to get away from something that is killing your sales.
The energy of selling is repulsive. You know this, everybody knows this. If it feels like someone is trying to sell you something, you run the other way.
So you’re probably thinking what do I do, because I have to sell in order to run my business. There’s no other way.
Well, I can tell you’re very sharp so I’ll be direct with you.
Stop selling and instead become an enthusiast. Enthusiastically talk about your topic to everyone until you feel like THE ABSOLUTE GO TO PERSON for that topic.
What’s secretly happening here is that you’re becoming a Word of Mouth expert, and you’re learning how people respond to your topic.
In other words you’re learning how to connect with people and how to sell!
So step selling and start selling by not selling.
With this mindset you’ll never need to sell, but as a side effect, you’ll inspire people to buy from you.
