6 Ways to Improve the Copywriting on Your Website and Social Media
Here are 6 ways to improve the copywriting on your website and social media:
Write the way you speak - no one likes to read stuffy, professional writing.
Use the language of your audience instead of your industry lingo. That means don’t turn to colleagues websites to figure out what to say, turn to your clients.
Write as clearly as if you’re talking to a 5th grader, because it makes your audience feel relaxed, seen, and smart, but mix in more advanced language when necessary to give you credibility.
Start each page with a catchy headline like on a newspaper.
End each page with your call to action (and weave it throughout the page).
Break the copy on your website into easily readable chunks, otherwise even if it’s Shakespeare, no one’s gonna read it.
