Branding & Graphic Design
Create an impactful logo & brand identity to capture your audience & grow your business
“I'm beyond thrilled with the results. The level of creativity from Worth The Journey's team of talented designers was truly remarkable.”
Jennifer Mika, Event Space Manager
Your brand is your superpower.
Your brand is what makes you memorable and sets you apart from the competition. It's much more than just a logo. You know those brands you love the most? They know their audience. They understand positioning. They know how to stand out and capture your attention. Now it’s your turn.
What makes a good brand?
Audience Knowledge
A good brand understands its audience. It knows what they want, what they need, and what motivates them. This knowledge is essential for creating a brand that resonates with its target audience.
Passionate & Sincere
A good brand is passionate about what it does. This passion is evident in everything the brand does, from its products and services to its marketing and advertising. Customers can tell when a brand is genuine, and they are more likely to be drawn to it.
Memorable and Unique
A good brand is memorable and unique. It stands out from the competition and leaves a lasting impression on customers. This can be achieved through a distinctive logo, a unique brand voice, or a memorable tagline or value proposition.
Consistent and Reliable
A good brand is consistent and reliable. It delivers on its promises and provides a consistent experience across all touchpoints. This builds trust with customers and makes them more likely to do business with the brand again in the future.
Beautiful brands we’ve brought to life
Eye-Catching Graphic Design Services
If you run a business, what you really want is a design team you can rely on year after year to take care of all your design needs. That’s us!
Logo & Brand Design
Your logo and branding are the foundation of your business's identity. Our eye-catching logo and brand design services will help you create a unique and memorable image that will stand out in the minds of your customers. We'll work with you to create a logo and branding that accurately reflects your business's personality and values, and that will be instantly recognizable to your audience.
Social Media Design
In today's digital age, social media is a critical component of any successful marketing strategy. Our social media design services will help you create visually stunning and engaging content that will capture the attention of your audience and keep them coming back for more. From Instagram to LinkedIn, our designers will create customized graphics that are sure to make an impact and keep your followers engaged.
Business Card Design
A well-designed business card can be the difference between making a lasting impression or being forgotten. Our business card design services will help you create a card that reflects your business's brand and style, while also providing all of the necessary information in an easy-to-read and visually appealing format. With our help, your business card will be a conversation starter and a powerful marketing tool.
Branded Promotional
Product Design
Promotional products are a fun and effective way to promote your brand and build loyalty with your customers. Our branded promotional product design services will help you create unique and eye-catching items that your customers will love to use and show off. From custom t-shirts to water bottles and beyond, we'll work with you to create a product that perfectly reflects your brand and messaging.
Custom Graphic
Design Services
Every business has unique needs and challenges, and our custom graphic design services are designed to meet those specific requirements. Whether you need a new website design, a product packaging redesign, or custom illustrations for your marketing materials, our team of expert designers will work with you to create a customized solution that perfectly meets your needs. With our help, you can be sure that your brand will stand out from the crowd and leave a lasting impression on your audience.
Why choose us to build your brand?
1. We get your people
We’re experts at audience research. We know who your customers are, what they want, and what makes them tick. We’ll help you create a brand that resonates with them on a deep level. This is the age of authenticity, and we’ll make you shine.
2. We build long-term relationships
We’re not just a digital marketing agency, we’re your partners in crime. We’ll work with you personally every step of the way to create a brand that you love and that helps you achieve your goals. We always have your back.
3. We deliver results
We don’t just create pretty logos, we create brands that drive results: happier clients and more money in your pocket. We’ll work with you to develop a branding strategy that is tailored to your specific needs and goals.
Branding packages for small businesses
From eye-catching logos to custom social media designs, we've got you covered like a cozy blanket on a chilly day.
Starter Brand Package
$2200
- 3-5 Initial Logo Directions
- 3 Design Revisions
- 18 Design Hours Included
- Logo, Brand Fonts, & Brand Colors
- Brand Style Guide
- All Logo Variations & File Options
Professional Brand Package
$5500
Everything in the Starter Brand Package, plus:
- Up to 18 custom-made brand icons
- Up to 6 custom-made brand backgrounds (use on website, docs, print, social media, etc.)
- 6 Reusable Social Media Templates (reels/quotes/testimonials, etc.)
Complete Brand
Identity Package
$7700
Everything in the Professional package, plus:
- Complete Audience Research
- Competition Analysis & Insights
- Brand Mission, Values, Personality
- Unique Brand Positioning
- Brand Voice
- Complete Brand Guidelines Document
Graphic Design Services & Packages
Business Card Design
$400
- 3 Initial Directions*
- 2 Design Revisions*
- 4 Design Hours Included*
- Print Ready Files
- Digital Friendly Files
Social Media Design
$75/hr
- Post Templates (IG, FB, Pinterest, LinkedIn)
- Video/Reels Cover Thumbnails (IG, YouTube)
- Event Banners (FB, MeetUp)
- Social Media Banners (YouTube, FB, Pinterest, LinkedIn)
- Mailing List Templates (Mailchimp, AWeber, Constant Contact, ConvertKit, Hubspot…)
Product Design and Apparel
$75/hr
- Product Labels: packaging labels, container and bottle labels
- Apparel: T-shirts, hats, jackets, and other types of branded clothing
- Drinkware: Water bottles and coffee mugs
- Stationery: Pens, notepads, and journals
- Bags: Tote bags, backpacks, and other bags
- Tech Accessories: Phone cases and laptop sleeves
Custom Graphic
Design Services
$75/hr
- Print Materials (Flyers, Posters, Postcards, Brochures)
- Infographics
- Product Packaging
- Custom Illustration & Artwork
- Email Marketing Design
Our clients love building their brand with us
Jennifer Mika
Event Space Manager
I'm beyond thrilled with the results. Worth The Journey's talented designers listened to my vision and showed a deep understanding of my target audience. Their level of creativity was truly remarkable.
Kristyn Cook
Herbalist
I love it!! You totally get me! (I literally have tears in my eyes right now!!) These designs are amazing!!! Seriously, almost crying at a market again because I love them so much!!!!
Xena Estrella
Fitness Trainer
I am so f*cking happy with these designs!!!! I love my logo, and I'm not sure why the damn water bottle makes me so happy but it does.
Studies show Brand Design is crucial to your success
33% Increased Revenue
from consistent presentation of a brand across channels
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Brand Consistency Makes You Money
0. 5 Seconds
is how long it takes people to form an opinion about your website
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First Impressions Matter
80% Increased Recognition
when using a signature brand color
⬇
Color Massively Impacts Brand Recognition
FAQ's about branding
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If you’re a good entrepreneur, you should always ask frank questions like this. What does brand marketing do? Why is branding powerful? Does it really work?
Here’s our answer:
Branding isn't just about aesthetics or a catchy logo; it's about creating a distinct identity that resonates with your audience. Effective branding:
Builds Trust: A well-crafted brand conveys professionalism, reliability, and consistency, making customers feel confident in your offerings.
Differentiates You: In a crowded market, strong branding sets you apart. It communicates your unique value, making it easier for customers to choose you.
Fosters Connection: Branding creates an emotional connection. People are more likely to engage with and remain loyal to brands they connect with on a personal level.
Boosts Recognition: Think of branding as your business's signature. It makes you instantly recognizable, which is vital for long-term success.
Enhances Marketing: Effective branding simplifies marketing efforts. It provides a clear direction for messaging, making campaigns more focused and impactful.
So, yes, branding matters – it's a strategic tool that can transform your business.
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A professional brand helps you stand out from the competition. It’s the difference between a hobby project and a business. It’s what makes your business look more credible and trustworthy. It also helps you build relationships with customers and clients.
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A professional brand is the identity of your business. It includes your logo, website, marketing materials, and everything else that represents your company.
A personal brand is the identity of you, as an individual. It includes your online presence, your social media profiles, and everything else that represents you.
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The million-dollar question is, “What makes successful branding?” Here are the top 3 things:
Be clear about your target audience.
The first step to successful branding is to understand who your target audience is. Who are you trying to reach with your brand? What are their needs and wants? Once you understand your target audience, you can tailor your branding to appeal to them.
Know your business goals.
What do you want to achieve with your brand? Do you want to increase sales, build brand awareness, or something else? Once you know your business goals, you can use your branding to help you achieve them.
Be consistent.
Consistency is key to successful branding. Your branding should be consistent across all your marketing materials, from your website to your social media to your advertising. This will help customers to remember your brand and associate it with certain qualities.
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Branding properly is the key to building a successful business. It makes you recognizable, brings you new clients, and most importantly brings you repeat clients.
They know their target audience. Successful brands know who they are trying to reach. They understand their target audience's needs, wants, and pain points. This allows them to create marketing messages and products that resonate with their target audience.
They have a clear brand identity. Successful brands have a clear and consistent brand identity. This includes their logo, tagline, color scheme, and overall visual style. Their brand identity helps them stand out from the competition and makes it easier for customers to remember them.
They communicate their brand consistently. Successful brands communicate their brand consistently across all channels, including their website, social media, and advertising. This helps to create a unified brand experience for customers.
They deliver on their brand promise. Successful brands deliver on their brand promise. This means that they offer products and services that meet the expectations of their target audience. When brands deliver on their brand promise, they build trust and loyalty with customers.
They are always innovating. Successful brands are always innovating. They are constantly looking for new ways to improve their products, services, and marketing strategies. This helps them stay ahead of the competition and keep their customers engaged.
By following these five tips, you can create a successful brand that will help you achieve your business goals.
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A full branding package should include everything you need to create a cohesive and professional brand identity. This includes:
Complete Audience Research
Competition Analysis & Insights
Brand Mission, Values, Personality
Unique Brand Positioning
Brand Voice
Logo (with multiple lockups for web and print)
Brand fonts
Color palette
Brand icons
Brand background elements & imagery
Social Media Templates
Brand style guide
Complete Brand Guidelines Document
To get a full branding package, schedule a free brand consultation here.
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Before you get your website designed, ask yourself these questions: How do I know if my logo is good? What makes a logo attractive? What makes a unique logo?
A good logo is memorable, relevant, timeless, and scalable.
Memorable: A good logo should be easy to remember. This means it should be simple and visually appealing.
Relevant: A good logo should be relevant to your business. It should communicate what your business does and what it stands for.
Timeless: A good logo should be timeless. It should not look dated or trendy.
Scalable: A good logo should be scalable. This means it should look good in both small and large sizes.
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I’m glad you’re reading this because this is so important, so pay close attention: you should avoid using too many colors, too much text, or too many complicated shapes in your logo.
You should also avoid using clip art or stock images. If you stay clear of these, you’ll probably end up with a good logo.
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Branding is an ongoing process, but it's one of the most important things you can do for your business. These 7 elements of an effective brand are a great starting place.
Name
Your brand name should be memorable, relevant, and easy to pronounce. It should be something that customers will remember and associate with your business.
Logo
Your logo should be visually appealing and memorable. It should be something that customers will see and immediately know that it belongs to your business.
Tagline
Your tagline should be short, catchy, and memorable. It should be a brief statement that sums up your brand and what you do.
Brand identity
Your brand identity is the overall look and feel of your business. It includes your logo, tagline, color scheme, typeface, and other visual elements. Your brand identity should be consistent across all your marketing materials, from your website to your social media to your advertising.
Brand voice
Your brand voice is the tone and personality of your business. It's how you communicate with your customers. Your brand voice should be consistent across all your marketing materials.
Brand values
Your brand values are the beliefs and principles that guide your business. They should be communicated through your marketing materials and reflected in the way you do business.
Brand experience
Your brand experience is the overall interaction that customers have with your business. It includes everything from the first time they see your logo to the last time they use your product or service. Your brand experience should be consistent and positive.
By focusing on these seven elements, you can create a strong brand that will help you achieve your business goals.
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The number of colors you use for your brand will depend on your brand identity and your target audience. However, we, along with most experts recommend using no more than 3 colors for your brand.
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Graphic design for social media is the process of creating visually appealing and engaging content for social media platforms. This could include anything from creating custom graphics for your social media posts to designing social media ads.
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We spend a lot of time perfecting our clients’ social media designs. Here are the basics you can do to make your social media aesthetically pleasing:
Use a consistent color scheme
Use on-brand fonts on your posts or videos
Use high-quality images and videos
Follow your brand style guidelines
The bottom line: your design matters
Are you committed to your business’s growth? It’s time to get a professional brand from a great design team and rocket your business forward to success.