What (Of Real Benefit) Can You Give Away For Free?
Offering your clients or customers something free is a generous business decision. Because humans want to be around generosity and abundance, it’s a great way to bring clients in.
It could be free articles in blog form, free kickboxing gloves when clients sign up at your dojo, a free intro session or free week of yoga classes.
I encourage you to experiment with what you give away for free until you find the thing(s) that work really well for you and your business.
An issue you might run into is giving away something that doesn’t match your business structure.
For example if you run a small yoga studio and you have only three classes / week on the schedule, giving away a week of free yoga classes wouldn’t be a great benefit for someone because odds are with most people’s busy schedules they’d only be able to make it to one class.
Even though it’s generous to give a free week of yoga away, the generosity is undercut by the lack of ease in being able to use that generosity!
So offer one or two free classes rather than a week free yoga. That will feel way more generous, and less like a sketchy ploy to get new people in.
The big secret here is that if you’re coming from scarcity internally, your generosity will appear salesy and untrustworthy.
If you come instead from internal abundance, your generosity will seem wonderfully inviting.
So what of genuine benefit can you give away for free?