Written by Harmony Leanna Eichsteadt, CCO
June 19, 2019
How to Write An About Page
We all know shopping local usually means better quality, and better for the environment and community, but this season try on these new reasons.
Written by Harmony Leanna Eichsteadt
June 19, 2019

Choosing your tone

There are lots of ways your About Page can look and sound. What’s right for one person’s business, may not be right for yours. So before you start writing, the first thing you want to do is figure out what tone or personality you want to communicate to your audience.

Are you Playful? Heartfelt? Professional? Academic? Artistic?

Pick two or three (no more than that) adjectives to describe your tone. If you’ve already done branding for your business, you should have these words already and a basic understanding of the personality and voice of your business.

As you make decisions about how to write your About Page, keep in mind what will be most consistent with your brand voice. If you are more academic or professional, you might opt for a third person bio with a CV style list of education and accomplishments. If your brand is more heartfelt, homey, and approachable, a first person story based bio is probably more appropriate.

environment

Questions your about page should answer

Regardless of the tone or format of your About Page, it should answer the following four questions.

  • Who are you?
  • Why are you doing the business you’re doing?
  • What are your main values / mission / vision / purpose?
  • Why are you credible / qualified to do this work?

Local Shop: Hey real human, here’s a small and manageable selection of items from which to choose from and also welcome to the outside world!

3. Feel-good memes, but IRL

You know those feel good memes where one person does something small and nice and it totally makes a big difference in someone else’s life and you read about it on Facebook and then you cry a little? That’s totally like shopping local! One sale can make a local business owners’ whole day.

A lot of local businesses operate on a razor thin margin and it doesn’t take many customers to help them break even and feel the support they need to keep going. Buying that fabulous new table for your dining room basically makes you a hero.

4. It’s like, totally retro.

Did you know people used to leave their houses to buy things ALL THE TIME? And did you know they would go to different places to buy produce, dairy, meat, clothes, shoes, paper, etc.? Did you know they usually knew the people who made the things they bought? Experience this totally retro (and therefore hipster certified cool) experience by shopping at small, local businesses. *For added fun, dress up in vintage clothes and bring baskets and wooden boxes to carry your wares home.

5. Total world neighborhood domination.

Shopping local helps you control your neighborhood. It keeps small cute businesses (and small cute business owners!) in business and helps keep large chain stores (which drive down property values, suck up tax payer money, and probably secretly make mean faces at your cat) out of town.

Shopping local also gives you a HUGE amount of control over the stuff you have available to you. Huge chain stores buy in bulk for the whole country. Small local shops buy for their select group of customers. Don’t see a book you want at your local book shop / cafe? Ask them to order it for you and bask in your demi-god like power!

6. Stick it to the man.

When we buy from each other, keep our resources in our community, support entrepreneurs who are marginalized and under-supported, we don’t need (and aren’t as capable of being controlled by) the big, bad, forces in power.

We build relationships that help make our community more resilient in the face of economic and environmental instability. We are more connected with each other, the items and services that we consume, and the vast creativity that is possible when we don’t try to do a one-size fits all approach to life. It’s one of the most radical and awesome things we can do to change our world.

Convinced and ready to shop local?

We’ve got an awesome directory of small, independently owned, local businesses that you can support! And we’d love to add your business to the list too.

Click here to submit your business to get added to the directory.

Got another under-appreciated reason to shop local? Share it in the comments below!

. . .

June 19, 2019
Written by Harmony Leanna Eichsteadt, our chief community officer, who loves everything about community building, heart-centered business, and advocating for those who need a voice.

Worth The Journey Blog

You’re running a heart-centered business. We share experiences and tips on how to make it sustainable.

June 19, 2019
Written by Harmony Leanna Eichsteadt, our chief community officer, who loves everything about community building, heart-centered business, and advocating for those who need a voice.

Worth The Journey Blog

You’re running a heart-centered business. We share experiences and tips on how to make it sustainable.

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