As a family lawyer, you know that building trust is essential for you. Your clients need to be able to trust that you are competent, experienced, and that you will fight for their best interests. Your website is a powerful subconscious tool that can help you build that trust with potential clients before they ever meet you.

*Note: if you decide to hire a web designer, and it’s not our team, we highly recommend you share this article with them to avoid getting a generic website built.

A good family law website should have:

• Clear and concise information about your services

• Strong testimonials from past clients

• A blog or FAQ section to answer common questions

• A user-friendly design that is easy to navigate

• A mobile-friendly design that is accessible to all visitors

Here are a few other key factors to consider when designing your family law website:

• SEO: Make sure your website is optimized for search engines so potential clients can easily find you online. SEO is often skipped, but it’s a phenomenal lead-generation tool that just stacks over time. So make sure you have your site optimized by a pro and start writing content early. 

• Visual Appeal: Your website should be visually appealing and easy to look at. This will clearly separate you from the herd, and help to make a good first impression on potential clients. As a family lawyer, your services are what you’re selling, so make them look professional, warm, and trustworthy on your website and people will sell themselves on your services before even talking to you.

• Mobile Responsive: As a family lawyer, you know that your clients are busy people. They may be looking for legal help on their smartphones or tablets while they're on the go. That's why it's so important for your family law website to be mobile-responsive. A mobile responsive website will automatically adjust its layout to fit the screen size of the device it is being viewed on. This ensures that your clients can easily find the information they are looking for, regardless of what device they are using.

• Conversion: Your clients are going through a difficult time, and they need your help as soon as possible. That's why it's so important for your family law website to be designed to convert visitors into clients. You can do this by making sure your website is easy to navigate, making it easy for visitors to contact you, and offering a clear call to action. For example, include a "Contact Us" page with your phone number, email address, and physical address, offer a free consultation to potential clients, and use clear and concise language on your website.

Trust is essential in family law. Your website should convey your expertise and experience to build trust with potential clients.

You can build trust on your website by:

• Using testimonials from past clients

• Providing clear and concise information about your services

• Using a professional design

• Avoiding salesy language, old-school marketing and sales tactics, and AI writing and content

Every piece of writing and every image on your website should be personal, credible, and make potential clients understand definitively that you’re the real deal.

By following these tips, you can create a website that will help you build trust with potential clients and convert them into paying customers.

If you are looking for help designing your family law website, our team at Worth The Journey can help. We have extensive experience in web design and we can help you create a website that will help you achieve your business goals.

Contact us today to learn more about how we can help you create a website that will build trust and convert visitors into clients.