Your mentors and experts in your field will give you “tried and true” practices, tools, templates, and exercises.
If you follow those to the T, you will become “whatever” – just another sheep in the herd.
What most mentors and experts don’t tell you is that you have to make it up as you go. What worked for them can only partially work for you, and only sometimes.
Markets continually change, technology evolves, cultural feelings shift, norms change.
Practices rise and fall. Principles endure.
Take the principles and live on the edge, creating your own success. It’s the only way.
Don’t become “whatever” – doing so is the key to cycling into failure.
Instead, learn and evolve; trust the natural feedback of your surroundings to teach you what you need to know to push the envelope.