THE DAILY BLOG
A thought-provoking post each day
for the heart-centered entrepreneur.
Marketing is dead. Old marketing that is.
Old marketing includes the mass marketing of Coca Cola and other TV revolution companies.
Old marketing includes the first wave of online businesses, webinars and passive income based businesses. This includes all of our mentors for online marketing.
I say marketing is dead because most of what we know as marketing has become so predictable and noisy that people simply ignore the “5 steps to build a perfect webinar”.
I say marketing is dead to challenge you to get into experimental marketing.
What has nobody tried (or very few people)?
What would genuinely delight, inform or interconnect your audience?
What’s remarkable and refreshing?
It’s up to you to go on the adventure of experimental marketing. Trying out your wacky marketing ideas will reveal to you avenues of revenue you never knew existed, and that nobody could have told you.
P.S. We have a workshop for this.
Several weeks ago I saw Amma, the famous hugging saint.
I was blown away by her live’s dedication to serving others. It was in watching her that I realized that she wasn’t doing it all herself.
In fact, part of what allowed her to be so effective in serving hundreds of people in one sitting (and in her life, thousands and millions), is the people around her also serving.
She was a rallying point. She called people together to be of service. I think we can all aim for this in our businesses, to be rallying points for an effect much greater than we’re capable of all alone.
When fear arises, hold the line.
Fear is not an enemy to fight or run from.
Fear is an alarm clock, telling us we’ve crossed the threshold into something new and potentially uncertain.
Fear is a kind, yet startling warning!
Much of the time fear is ill-informed.
When fear arises, hold the line. Investigate for yourself. You are the boss this time.
Projects take more time than we think. There are myriad minutia missed when we think about a project. Plan ahead, and increase the time frame.
Tasks take less time than we think. Our old procrastinating habits from school frequently haunt us and make tasks seem big and endless. They’re actually quite doable in short chunks of time. Set a timer for 50 minutes. Get some tasks done. Then take a break.
Planning and doing are like yin and yang.
Without planning, doing is blind. Without doing, planning is empty.
Are you in balance?